Dolce & Salato — Website Redesign Questionnaire

01Business Information

Business Name*

Primary Contact Person*

Email Address*

Phone Number*

Website URL

Business Address(es)*

02Project Goals

Main reasons for redesigning your website

What would you like to achieve with the new website?

Increase online ordersGenerate more catering enquiriesIncrease custom cake ordersIncrease foot traffic to storesImprove brand imageImprove Google rankings (SEO)Better mobile experienceFaster website performance

Other

Top three business goals for the next 12 months

03Target Audience

Who are your ideal customers?

Do you primarily serve:

Local customersTouristsCorporate clientsEvent plannersWedding customersFamilies

Other

New customer segments to target

04Branding

Keeping your existing logo?

Yes No

Update brand colours?

Yes No

Change typography / fonts?

Yes No

Do you have a brand guideline / style guide?

Yes No

Branding elements that must remain unchanged

05Design Preferences

Which design style best represents your brand?

ModernLuxuryMinimalElegantItalian TraditionalPremium Restaurant Style

3–5 websites you like for inspiration

Websites you dislike (and why)

What you like most about your current website

What you dislike most about your current website

06Website Structure

Which pages would you like on the new website?

HomeAbout UsMenuPizzaPastaGelatoCakesCateringLocationsGalleryBlogContactCareersFranchiseGift CardsOnline OrderingFAQs

Additional pages

07Menu & Products

Will the menu be updated?

Yes No

Will product pricing change?

Yes No

Will seasonal items be added?

Yes No

Filter menu items by category?

Yes No

Show nutritional / allergen information?

Yes No

08Cake Ordering

Which features would you like?

Online Cake OrderingCustom Cake BuilderCake GalleryCake Size SelectionFlavour SelectionPickup Date & TimeDelivery OptionOnline PaymentSpecial InstructionsPhoto Upload

09Online Ordering

Place orders directly through the website?

Yes No

Current online ordering system (if any)

Integrate with delivery platforms:

Uber EatsDoorDashMenulogDeliveroo

Other

Delivery zones required?

Yes No

10Catering Services

Do you offer catering services?

Yes No

Dedicated catering page?

Yes No

Catering enquiry form?

Yes No

Catering packages?

Yes No

Downloadable catering menu?

Yes No

Corporate catering section?

Yes No

Wedding catering section?

Yes No

Instant quote request form?

Yes No

11Store Locations

How many locations do you have?

Should each location have its own page?

Yes No

Google Maps integration?

Yes No

Show opening hours?

Yes No

Parking information?

Yes No

Contact details for each location?

Yes No

12Images & Media

Professional food photography?

Yes No

Store photography?

Yes No

Team photography?

Yes No

Kitchen photography?

Yes No

Promotional videos?

Yes No

Drone footage?

Yes No

Would you like us to organise new photography if required?

Yes No

13Website Content

Will you provide all website content?

Yes No

Do you require professional copywriting?

Yes No

Improve your SEO content?

Yes No

Need blog content?

Yes No

Any downloadable brochures / PDFs?

Yes No

14Customer Reviews

Would you like to display:

Google ReviewsTestimonialsVideo TestimonialsCustomer Stories

15Features & Functionality

Please tick any features you would like.

Newsletter SignupLoyalty ProgramGift CardsOnline ReservationsLive ChatWhatsApp ChatInstagram FeedFacebook FeedSearch FunctionFAQ SectionEvent CalendarSpecial OffersDiscount CouponsPush NotificationsMulti-language SupportCustomer AccountsWishlistAI Chat Assistant

16SEO & Marketing

Would you like us to include:

Local SEO OptimisationTechnical SEOSchema MarkupGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsoleMeta Titles & DescriptionsXML SitemapRedirect ManagementOngoing SEO Strategy

17Integrations

Third-party platforms you currently use

POS SystemCRMEmail MarketingMailchimpKlaviyoStripePayPalSquareSocial Media

Other

18Admin Dashboard

Which content would you like to manage yourself?

MenuProductsPricesCakesGalleryBlogPromotionsOrdersGift CardsLocationsStaff

19Hosting & Domain

Will you keep your existing hosting?

Yes No

Will the domain remain the same?

Yes No

Will existing email accounts remain unchanged?

Yes No

Do you need assistance with hosting migration?

Yes No

20Performance Requirements

How important are the following for your project?

Fast Loading Speed

Mobile-First Design

Core Web Vitals Optimisation

Accessibility (WCAG Compliance)

Security

Backup & Recovery

21Project Timeline

Desired project start date

Desired launch date

Important events, promotions or seasonal campaigns we should know about

22Budget

Estimated budget*

Under $5,000$5,000 – $10,000$10,000 – $20,000$20,000+

23Future Growth

Planning to introduce any of the following in the future?

Mobile AppLoyalty AppFranchise ExpansionOnline StoreAI Customer SupportSubscription ServicesMembership ProgramEvent BookingCatering Expansion

24Additional Comments

25AI Features for Your Website

Below are AI-powered features we can build into your website. Each one includes exactly how it works for your customers and why it matters for your bakery. Tick the ones you'd like included — you can select as many as you want and add notes at the end.

AI Chat Assistant (24/7)

Answers customer questions any time, in any language.

How it works

A chat bubble appears on every page. The AI is trained on your menu, opening hours, locations, allergens, catering options and FAQs. When a customer types or speaks a question, the assistant replies instantly in the customer's language, and hands over to your team only when needed (for example, a large catering enquiry).

Business impact

Captures leads at 2am when your shop is closed, reduces phone-call volume, and prevents lost sales when a customer can't find opening hours or allergen info. Typical bakeries recover 10-20 enquiries a week that would otherwise leave the site.

AI Custom Cake Designer

Customers describe a cake, the AI shows a visual preview.

How it works

On the custom cake page, customers type or speak what they want ("three-tier chocolate cake with gold drip and fresh roses for a 50th birthday"). The AI generates 3-4 preview images in your bakery's style, the customer picks one, and the design is attached to the order for your decorators.

Business impact

Removes the biggest friction in custom cake sales: the customer not knowing how to describe what they want. Increases custom cake order value, reduces back-and-forth with decorators, and creates a shareable "wow" moment on social media.

Smart Product Recommendations

Suggests the right pastry, cake or catering package to each visitor.

How it works

The AI watches what a visitor views, adds to cart, or ordered previously, and surfaces personalised suggestions on the home page, product pages, and at checkout ("Customers who ordered a tiramisu cake also loved..."). It also promotes seasonal items and higher-margin products automatically.

Business impact

Increases average order value by 15-30% through relevant upsells and cross-sells, and makes the site feel bespoke to each customer rather than a static menu.

Natural-Language Menu Search

"Something nut-free for a kid's party under $80" and it finds it.

How it works

Replaces the standard search box with an AI that understands intent, dietary needs, occasions and budget, not just keywords. It reads your full menu, ingredients, allergens and prices, and returns the best matches with photos and one-tap ordering.

Business impact

Cuts the time from landing on the site to placing an order, especially on mobile. Removes the frustration of "I know what I want but I can't find it", a common cause of drop-off on multi-page bakery menus.

AI Review & Feedback Insights

Turns hundreds of Google and website reviews into weekly action items.

How it works

The AI pulls reviews from Google, your website, and delivery platforms, then groups them by topic (product quality, service speed, packaging, specific locations) and sentiment. You get a weekly dashboard highlighting what customers love, what's slipping, and which staff or products are being praised.

Business impact

Lets you fix problems before they show up in your revenue, and gives you ready-to-use quotes for marketing. Especially valuable across multiple store locations where issues can otherwise go unnoticed.

AI Menu & Product Description Writer

Every new product gets a mouth-watering description in seconds.

How it works

When you add a new cake, pastry or catering package in your admin dashboard, the AI generates a rich description, SEO title, meta description, and social-media caption, in your brand's tone of voice, in English and Italian. You review and publish with one click.

Business impact

Removes hours of copywriting per week, keeps the site's SEO fresh, and makes sure every product looks premium, with no more empty descriptions or copy-pasted supplier text.

AI-Personalised Email Marketing

Right offer, right customer, right time, written automatically.

How it works

The AI segments your customer database (regulars, catering clients, wedding enquiries, lapsed customers) and writes personalised emails: birthday cake reminders, Easter and Christmas pre-orders, catering follow-ups. It schedules sends at the best time for each segment and A/B tests subject lines.

Business impact

Turns your existing customer list into a repeat-revenue engine. Typical uplift is a 3-5x return on catering pre-order campaigns compared to generic blast emails.

Voice Ordering

Customers order hands-free by speaking.

How it works

A microphone icon on the online ordering page lets customers speak their order in natural language. The AI transcribes, matches items to your menu, confirms quantities and pickup time, and drops the order into checkout. Also usable in-store on a tablet for older customers.

Business impact

Makes ordering effortless for parents on the go, elderly customers, and tourists who struggle with typing on mobile. Increases conversion on mobile, where most orders now happen.

"Find a Cake From a Photo"

Customer uploads inspiration, AI finds your closest match.

How it works

Customers upload a photo (from Pinterest, Instagram, a friend's wedding) and the AI matches it to the closest cake in your gallery, or flags it as a custom order and forwards the photo to your decorators with an estimated price range.

Business impact

Converts "I saw this cake on Instagram" moments, currently lost in DMs, into real, priced orders on your site. Great for wedding and event customers.

AI SEO & Blog Content Engine

A steady stream of recipe posts, guides, and location pages that rank on Google.

How it works

Each week the AI drafts blog posts (recipes, seasonal guides, catering advice, behind-the-scenes stories) and location-specific SEO pages. Drafts land in your dashboard for a quick edit, then publish. Content is optimised for local Google search around each of your stores.

Business impact

Grows organic Google traffic month over month without hiring a content team. More people finding you before they even know your name means more foot traffic and orders.

Any AI-specific priorities, examples or concerns?

Ready? Preview your responses as a PDF, then download and send it to us.

Tell us aboutyour project.